Ryan Serhant's NYC real estate tips
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Ryan Serhant discusses his unconventional approach to building a successful real estate career in NYC, starting with limited resources. He emphasizes networking, a high-volume sales strategy (“many balls in the air”), and understanding the unique psychology of NYC buyers (greed and image consciousness). His advice includes aggressively prospecting potential clients and strategically pricing properties to generate bidding wars.
Highlights
- 🏙️ NYC Hustle: Serhant emphasizes the importance of proactive networking, even approaching potential clients directly in high-traffic areas like Starbucks and near luxury stores.
- 🤹 High-Volume Strategy: His “many balls in the air” sales philosophy prioritizes managing multiple deals simultaneously to build a robust career, even in volatile markets.
- 💰 Strategic Pricing: He suggests underpricing to create a bidding war, leveraging NYC buyers’ desire for high listing prices and image.
- 💼 Opportunity in Downturns: Serhant capitalized on market downturns when other agents left the business, highlighting the possibility of finding success during challenging times.
- 🗣️ Unique Market Psychology: Understanding NYC buyers’ greed and image consciousness is crucial for pricing and marketing strategies.
