Marketing Advice: Steve Jobs
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🏆 Apple’s marketing strategy focuses on values and the need to retain relevance and vitality in a noisy world.
👟 Nike’s marketing exemplifies the power of honoring great athletes and athletics.
💡 Apple’s core value centers around the belief that passionate people can change the world for the better.
🎯 Apple’s first brand marketing campaign in years aims to reconnect with its core value and communicate it through the theme of “think different.”
💥 “Think different” campaign celebrates the unconventional thinkers who have changed the world and pushes the human race forward.
Highlights
- Marketing is about values and being clear on what a company wants people to know about it.
- Apple’s brand has suffered due to neglect, and investment and caring are necessary to retain its relevance.
- Nike’s successful marketing doesn’t focus on products but on honoring great athletes and athletics.
- Apple’s core value is that passionate people can change the world for the better.
- Apple’s new “think different” campaign celebrates unconventional thinkers who have made a difference in the world.
