Everything You (probably) DON'T Know about Marketing: Seth Godin

📚 Seth Godin discusses the importance of branding and making a promise to customers. He emphasizes the value of having a distinct brand and the dangers of being seen as a commodity.

Highlights

• 💡 Brands are more than just logos, they represent a promise and create expectations for customers.
• 💰 The value of a brand is determined by how much extra customers are willing to pay for it.
• 🎯 Marketers need to focus on psychographics and understanding the beliefs and desires of their target audience.
• 🌟 Mission-driven companies that aim to make a positive impact are becoming more prevalent in the market.
• ⏰ Attention is becoming more expensive, and marketers must adapt by connecting with their audience on a deeper level and creating unique experiences.