Jupiter- Design and Branding

Youri Sawerschel’s TEDxEHLLausanne talk demonstrates how branding transforms an ordinary object into a meaningful brand. He uses a simple pen as an example, showcasing how storytelling, a relatable mission (“to...

Jensen Huang of NVIDIA discusses the importance of branding in the success of their GeForce products. He emphasizes the process of defining a product’s purpose and giving it a distinct...

1. Create Your own Customer Persona: Demographics: Understand the basic characteristics of your target audience such as age, gender, location, occupation, income level, education, and marital status. Psychographics: Dive deeper...

Rick Rubin, renowned music producer, shares his insights on creativity, collaboration, and the importance of being true to oneself. He emphasizes that true creativity stems from a deep connection with...

📚 Seth Godin discusses the importance of branding and making a promise to customers. He emphasizes the value of having a distinct brand and the dangers of being seen as...

🧠 Neuromarketing is a new field that studies how our brains influence consumer decisions, often without our awareness. It explores the impact of emotions, intuition, and unconscious thoughts on our...