TedX: It's Not Manipulation, It's Strategic Communication(Keisha Brewer)
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Keisha Brewer’s TEDxGeorgetown talk emphasizes the significance of strategic communication in both personal and professional contexts. Through real-life examples, she showcases the impact of purposeful communication and the role it plays in achieving goals.
Highlights
- 💬 Strategic communication is about conveying value to achieve specific goals, evoking specific responses from the audience, and creating mutually beneficial situations.
- 🎯 The method involves identifying the goal, understanding the audience, communicating the value, and expressing the need.
- 🌟 Keisha’s personal and professional experiences illustrate how strategic communication can be applied effectively in diverse settings.
- 🤝 Strategic communication is not about manipulation but about ensuring that both parties feel they are getting what they want out of the interaction.
- 🎤 The speech engages the audience by linking the concepts presented to the immediate experience of the listeners, making the talk relatable and impactful.
