Inspiration and Design: Jony Ive
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Sir Jony Ive, Apple’s design chief, shares his insights on design and success with CBBC. His inspiration stems from observation, questioning the status quo (“why does it have to be this way?”), and a persistent belief in finding better solutions. He emphasizes curiosity, inquisitiveness, and a willingness to challenge assumptions as key to success in technology and design. His own path started with a love of drawing, making, and taking things apart to understand how they work.
Highlights
- 💡 Curiosity is key: Ive stresses the importance of asking “why” and challenging assumptions to find innovative solutions.
- 🤔 Question the status quo: Don’t accept things at face value; actively seek better ways of doing things.
- 🛠️ Hands-on learning: Taking things apart and putting them back together fosters a deep understanding of how things work.
- 👀 Observation is crucial: Paying close attention to the world around us provides inspiration for design.
- ✨ Passion drives innovation: Ive’s love of drawing and making fueled his career in design.
