TedX: How great leaders inspire action (Simon Sinek)
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Inspiring leaders and organizations all think, act and communicate the same way by starting with why they do what they do. People don’t buy what you do, they buy why you do it. Our behavior and decisions come from our limbic brains, not our neocortex, which means gut feelings are based on rational thought communicated from the inside out. The goal is to do business with people who believe what you believe. The Wright brothers succeeded because they started with why they wanted to achieve powered man flight.
Highlights
- 💡 All great inspiring leaders and organizations think, act and communicate from the inside out.
- 💡 People buy why you do it, not what you do.
- 💡 Our behavior and decision-making come from our limbic brains, not our rational neocortex.
- 💡 The goal is to do business with people who believe what you believe.
- 💡 The Wright brothers’ success was based on their why – their purpose to achieve powered man flight.
