YC Lecture 19- Sales and Marketing; How to Talk to Investors(Tyler Bosmeny, YC Partners)
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Sales and marketing strategies for startups are discussed in a lecture by Tyler Bosmeny, the CEO of Clever. He emphasizes the importance of founders taking on the role of salespeople and shares tips on prospecting and conducting sales calls.
Highlights
- 💼 Tyler Bosmeny, CEO of Clever, shares his experience in sales and marketing in startup environments.
- 💡 Sales is not just about charm and closing lines, but about founders engaging with potential customers and users.
- 🎯 Prospecting is key to finding potential customers, and strategies such as leveraging personal networks, attending conferences, and sending concise cold emails can be effective.
- 📞 In sales calls, it’s important to be knowledgeable, passionate about the product, and concise in explaining its value.
- 🚀 Early sales success relies on building a solid funnel through effective prospecting and sales calls.
