TedX: The four-letter code to selling anything(Derek Thompson)
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The “mere exposure effect” means that people prefer things that are familiar to them. However, to make a hit, a product needs to be both familiar and surprising. Raymond Loewy’s theory of “Maya” explains how to balance these opposing forces.
Highlights
- 🔑 People prefer familiarity, not novelty, thanks to the “mere exposure effect”.
- 🔍To design a hit, something needs to be both familiar and surprising.
- 📈 Raymond Loewy’s theory of “Maya” explains how to balance familiarity and surprise in order to create popular products.
- 💡 Spotify’s “Discover Weekly” playlist became more popular when it included some familiar songs, not just completely new ones.
- 👗 Fashions follow a cyclical pattern of popularity, driven by a preference for the familiar and balanced with new elements.
