What Will Happen to Marketing in the Age of AI? (Jessica Apotheker)
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The speaker discusses the impact of generative AI on marketing and emphasizes the need for marketers to adapt and seize the productivity opportunities it presents.
Highlights
- 💡 The potential impact of generative AI on marketing productivity, with the right-brain performance of marketers already improved by 40%.
- 💼 The importance of growing a left-AI brain and identifying and protecting top right-brained talent within marketing functions.
- 📊 The significance of leveraging predictive AI tools and data partnerships to drive personalized content while avoiding content overload.
- 🌐 The recommendation to think outside the box and seek data and content partnerships beyond the immediate ecosystem to foster innovation and relevance.
- 🧠 The necessity of balancing AI-generated ideas with human creativity to preserve brand identity and differentiation.
