YC Lecture 8- How to Get Started, Doing Things that Don't Scale(Stanley Tang, Walker Williams, Justin Kan)

The lecture discusses the importance of starting with a clear goal in mind when seeking press coverage, and emphasizes the need to focus on building relationships with reporters and providing them with interesting and newsworthy stories.

Highlights

💡 Press coverage should align with the goals and target audience of the startup.
💼 Building relationships with reporters is crucial for successful press coverage.
📝 Pitching a story involves preparing and memorizing key points to effectively communicate the startup’s message.
⏰ Timing is important, so it’s best to give reporters advance notice and follow up closer to the launch date.
✨ Helping other entrepreneurs get press coverage can lead to reciprocation and more opportunities for your own startup.

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