Creating and implementing a sales strategy is important in order to achieve sales goals. One effective technique is to conduct market research and to identify the needs and pain points of your target market. Another technique is to set specific, measurable, and attainable sales goals, and to break them down into smaller, more manageable tasks.

Additionally, it's important to regularly review and adjust your strategy as needed and to have a clear understanding of the metrics that are most important to your sales process.